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| Industry Study Visit and Field Trip | ||
| BMW AG | Mercedes-Benz AMG | |
| Apply for Autumn School Membership | ||
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BMW Group
BMW Welt, Museum and Plant
Munich, Germany
The BMW Group is the only manufacturer of automobiles and motorcycles worldwide that concentrates entirely on premium standards and outstanding quality for all its brands and across all relevant segments. Since the founding of Bayerische Motoren Werke GmbH (Bavarian Motor Works, BMW) in 1916, BMW had grown into an exceptional organization. Today, the three-lettered brand name "BMW", and the distinctly round, blue-white-black chequered flag logo - a reflection of its "Bavarian" bloodline and motor sports pedigree - singularly defines the very premium standards and outstanding quality for which it sets out to achieve.
Spend a day in BMW Welt, Museum and Plant. Understand the strategy of the company, how design is integral with all its processes through from design concept and direction, material, engineering, production and communication. Witness first-hand these processes, and the dedication and commitment of BMW to what it do. Learn first-hand how the visionaries, decision makers, designers, engineers and communication specialists made BMW what it is today.