Image credit: Bauhaus School

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The case is clear: whether one is a government official making policies, or an editor writing for the newspaper, or a baker running a bakery, how each government, business, and individual is relevant to its customers is how it is able to interpret and address its society. For the truth of a society is no more found in the mining of its commodities for economic prospects, but in the reconstitution of a new concept of human ecology, of the vastness of the human conditions.

The first effort to redesign beyond industrialism began with the cultural Bauhaus period in the 1900s. The idea as started by Bauhaus School (1919 – 1933) was to combine crafts and fine arts, to create a “total” work of art, in which all arts, crafts, and technologies would eventually be brought together, albeit for the aristocrats. In the last half century, led by a new consciousness towards society, design for mass production, a concept best defined by the philosophy of the then Hochschule für Gestaltung (HfG) Ulm (1953 – 1968), brought together the low cost mass production techniques and new materials, to create for the very first time in human history goods that were available to everyday people in society.

And so began a redesign beyond industrialism, a redesign for contemporary society, the formation of this old school design methodology based upon both the sciences and the arts.